The Association is supported by health authorities and specialists in infant and child health and nutrition, including a panel of distinguished honorary advisers. ABA is recognised internationally as a source of accurate information about breastfeeding management and research.

With the support of the Lactation Resource Centre (LRC), ABA provides information to its counsellors and educates the wider community, from preschools to universities and professional organisations. ABA's voluntary breastfeeding counsellors are experienced mothers who have completed an intensive training programme and have successfully breastfed their own children. They are bound by a code of ethics and offer their support over the telephone, in person and through a wide range of literature.

Since its inception over 120,000 people have been members of ABA and thousands more have used the telephone counselling services, literature and community education opportunities. ABA is one of the largest non-profit self-help groups in Australia. The Association has approximately 12,500 subscribers, 1300 breastfeeding counsellors and nearly 300 local groups around Australia. Breastfeeding counsellors answer over 260,000 breastfeeding enquiries each year.

Mothers Direct is a 100% owned subsidiary of the Australian Breastfeeding Association. All profits go to support the work of the Association.

For more information on the the Association's programs and services please visit www.breastfeeding.asn.au.