A 'Breastfeeding Welcome Here' sticker and kit has been produced to improve community acceptability of breastfeeding in public through the accreditation and promotion of breastfeeding friendly businesses.

Accreditation criteria for breastfeeding friendly venues that display the sticker are:

• Welcoming attitude from staff and management
• Smoke free environment
• Room to move a pram

It is anticipated that this national sticker will complement any existing stickers produced by breastfeeding coalition groups and support the work already done around Australia by these groups.