Mothers Direct is the sales division of the Australian Breastfeeding Association. For more information on the Australian Breastfeeding Association's programmes and services please visit www.breastfeeding.asn.au .

The Australian Breastfeeding Association (ABA) is an organisation of people interested in the promotion and protection of breastfeeding. Amongst these are breastfeeding women and their partners and health professionals such as doctors, lactation consultants and midwives. The ABA was founded in Melbourne, Victoria in 1964 (as the Nursing Mothers' Association), with the primary aim of giving mother-to-mother support to breastfeeding women.

Supported by recognised health authorities
The ABA is supported by health authorities and specialists in infant and child health and nutrition, including a panel of distinguished honorary advisers. The ABA is recognised internationally as a source of accurate information about breastfeeding management and research.

With the support of the Lactation Resource Centre (LRC), the ABA provides information to its breastfeeding counsellors and educates the wider community, from preschools to universities and professional organisations. The ABA's voluntary breastfeeding counsellors are experienced mothers who have completed an intensive training programme and have successfully breastfed their own children. They are bound by a code of ethics and offer their support over the telephone, in person and through a wide range of literature.

ABA Local Groups

Over 250 local ABA groups operate throughout Australia! All groups offer mothers information and problem-solving support and a meeting programme. Programmes are established by the local members and reflect the needs of the community they serve. Topics discussed might cover such things as basic breastfeeding tips, expressing and storing breastmilk, supply issues, breastfeeding in special circumstances, weaning, introducing solids, nighttime parenting and much much more. For more information or to find out which group is nearest to you, please visit http://www.breastfeeding.asn.au/contact/groups.html

A growing membership
Since its inception over 120,000 people have been members of the ABA and thousands more have used the telephone counselling services, literature and community education opportunities. The ABA is one of the largest non-profit self-help groups in Australia. It has approximately 16,500 subscribers, 1,100 breastfeeding counsellors and nearly 300 local support groups around Australia. Breastfeeding counsellors answer over 260,000 breastfeeding enquiries each year.

Mothers Direct is a 100% owned subsidiary of the Australian Breastfeeding Association. All profits support the work of the Association.

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